Stopped on the street multiple times

Av Francine Mbanza Jensen

Guro Berge Arsnes never imagined a career as a model, but random encounters on the street in several countries would prove to open unexpected doors. She has gone from being an ordinary girl to promoting and helping develop Bergen Fashion Week, while also working with creative minds.

We meet Guro at Unity Spark, a creative meeting place where ideas blossom and dreams take form. Dressed in style with a natural elegance, she radiates confidence. With a warm smile, she sits down and passionately shares her story of how fashion became a big part of her life.

It all started by chance – from a handball tournament in Gothenburg to a catwalk in Bergen. Small moments of recognition from strangers led her into an industry she never saw coming. “You never know when an opportunity knocks on your door,” she reflects.

With experience from Bergen Fashion Week and a constantly growing portfolio, her next goal is international fashion weeks. How did she go from random encounters on the street to becoming a prominent voice in the fashion industry? We dive into her inspiring journey.

A random meeting that changed everything

“I’ve always been told by both acquaintances and strangers that I should try modeling, especially because of my height,” Guro laughs.

“When I was at a handball tournament in Gothenburg, I was suddenly stopped by an agent from a modeling agency. They told me I should consider a modeling career and gave me a business card,” she recalls with a smile.

Since Gothenburg was far away, she chose instead to reach out to Rebel Models in Bergen.

“The first time it happened, I didn’t think much about it or that it was something I wanted to pursue, but when it happened again in Ljubljana, Slovenia, and later in Oslo, I started to wonder if this might be something I should focus on,” she says.

At first, she didn’t take it seriously, but as more people in the industry showed interest, her curiosity grew. She began reading more about the modeling world, what was required, and the opportunities that existed.

“It wasn’t just about jumping right into it. I wanted to understand what I was getting into, and I wanted to do it in a safe way,” she explains.

“You hear horror stories from the modeling industry, so I wanted to take it at my own pace and keep it as a hobby level. I wanted to learn, but also protect myself from the negative sides of the industry.”

It didn’t take long before she got her first assignments. She started with test shoots, where she learned how to pose in front of the camera and work with photographers. After working with various photographers and building a portfolio, doors began to open.

Her biggest experience so far has been Bergen Fashion Week, where she not only had the opportunity to walk the catwalk but also contributed behind the scenes with organization, promotion, and planning.

“It was completely wild! You almost lose your head when you step out on stage. The lights blind you, and you can’t see the audience, but you know they’re there. It’s a feeling of adrenaline and joy all at once.”

Guro is now in an exciting phase of her career. With more assignments and a growing presence in the industry, she feels that she has finally found her place. She works purposefully, embraces challenges with an open mind, and is inspired by the people she meets along the way. Every day brings new opportunities, and she grabs them with both hands.

“I’ve never been more motivated. I know it takes hard work, but I’m ready to give it my all,” she says determinedly.

For Guro, this is just the beginning.

Dreaming of international shows

While she currently sees her modeling career as a hobby, Guro has some dreams for the future. “I’d love to walk in a bigger fashion week, maybe in Copenhagen or even New York. That would be incredible!”

At the same time, she is realistic. “It’s a tough industry, and it requires a lot of effort. You have to reach out, build a network, and be willing to work hard.”

To young people dreaming of a modeling career, Guro has one clear piece of advice: “Be proactive! You have to reach out to photographers, build a portfolio, and be willing to work. Nothing comes for free in this industry, but if you really want it, it’s possible.”

With her down-to-earth attitude and strong drive, there’s no doubt we’ll be seeing more of Guro Berge Arsnes in the future. Perhaps next time, not just on a catwalk in Bergen, but in one of the world’s major fashion capitals. One thing is certain – for Guro, this is just the beginning.